I was reading an article in The Guardian the other day about Julia Gillard and how she has achieved international fame and it struck a chord with me.

The article talks about how instead of craving attention she has been doing substantial things in the past few years. She has been following her passion and her rise on the international stage has followed. Now, she is seen as an international leader in education, particularly of young women.

I talk a lot about redefining the spotlight so it resonates for each of us – in fact I did a TEDx talk on it last year.

From my perspective, being in spotlight is a privilege and a responsibility. And it’s not just for the loudest or the most controversial. It’s a place where we connect with our purpose and vision. It’s not about being necessarily centre stage, it’s about being heard.

Sharing your purpose

At the end of Gillard’s tenure as Prime Minister, I’m sure she did what I suggest you do, which is, ask yourself what your deeper purpose is.

It takes courage to be truly seen and heard. And while we might have a desire to move into the spotlight, I believe it needs to have purpose. It’s about letting our self-limiting beliefs collapse around us and ask the larger question of “why”.

For Gillard, as the article states, rather than trying to parlay her profile into a personal gain, she has used her considerable international political capital to direct attention, money and new approaches to transforming the lives of the world’s most disadvantaged children, especially girls.

Redefine the spotlight

I believe we all have stories to tell that will help others in some way. We have experience and expertise we have developed in our lives that should be shared because others will benefit from it. The world needs to hear what you have to say.

For Gillard, she has redefined the spotlight following a bruising Prime Ministerial post to follow her passion of the advancement of young women and girls through education.

For you, it’s time to ask yourself the question, “What is my passion?” Finding your purpose and uncovering your ‘why’ will help enormously in moving from unknown to recognised expert.

Stepping into the spotlight isn’t about beating your chest...it’s so much more than that. Often it’s simply about the synergy and connections that you create when you are there.

unnamed

 

 

 

 

unnamed (1)

 

Catriona Pollard
From Unknown To Expert
CP Communications

PS Want to read my story about how I came to answer my ‘why’. In my book Unknown To Expert I share a very personal story about when I stepped into the spotlight for the first time and what happened. Take a read.

Love this? Why not share it!

1

 Tweetable: Find your passion and redefine the spotlight  @CatrionaPollard

 

Fast track your journey from unknown to a recognised expert and thought leader! Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Accelerate your personal brand with the Unknown To Expert Acceleration Pack, packed with media lists, blogger lists, blog posts and media releases formats which have generated millions of dollars in coverage, more than 73 templates and so much more. 

fute book

 

 

accel