Recently I have heard a few people make the comment that PR is dead; that traditional media is on its last legs, and with it goes the power of PR.
Funnily enough one of the times I heard someone say this, in the next breath he shared a story about how a CEO sent out a dramatic company announcement using a media release. Yes...one of most traditional forms of PR you can get!
I recently did a podcast with well known internet marketer, James Schramko, who asked why do PR when you can do social? That’s an interesting question, but for me they go hand in hand.
Tell your story
Public relations is the art of storytelling. Every person, brand and organisation has stories tell. They can be personal stories, professional stories, stories that let people know who we are, what we stand for and what we do.
And when we start telling our stories, they start resonating with people. Those people start developing relationships with us and start influencing and amplifying your role as an expert and thought leader.
Reaching the people that matter
You can tell those stories in so many different ways – through the media, via your blog or in a podcast. There are now so many ways to reach the people that matter to you.
You can be your own ‘media’ by coming up with the stories, writing them and publishing them on your own sites or social media platforms.
So where does social fit in?
Both public relations and social media can enhance your profile, reputation and credibility.
For PR, the trick is to identify your stories and then see them through the eyes of editors and program directors. When packaged in a way that the media expects, you have a much better chance of getting the media coverage you need to promote yourself.
Anything from an innovation, new book, to a childhood memory has news potential if it’s packaged correctly. And it has absolutely no news value if it isn’t released to the media or shared online at all!
For me it’s not about if PR is dead, or if PR is better than social media. It’s about how you can use whatever channel you can to tell your stories to the people that matter to you and your brand.
From Unknown To Expert
PS Take a listen to my podcast with James Schramko from SuperFastBusiness.com where I discuss the relevance of PR and how it can help businesses boost their visibility and credibility against their competitors. Click here to listen
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Fast track your journey from unknown to a recognised expert and thought leader! Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Accelerate your personal brand with the Unknown To Expert Acceleration Pack, packed with media lists, blogger lists, blog posts and media releases formats which have generated millions of dollars in coverage, more than 73 templates and so much more.