Recently I was interviewed by James Schramko from where I shared my tips and strategies on how to use PR to increase visibility and reputation for businesses.

Click on the player below to listen to the podcast.


This was a great interview that focused on the importance of implementing social media and PR for businesses in today’s competitive media landscape. In it I discuss the relevance of PR and how it can help start-up businesses boost their visibility and credibility against their competitors.

The podcast highlights include:

I hope you enjoy the podcast and feel free to leave your comments below.

You can share this podcast on







unnamed (1)


Catriona Pollard
From Unknown To Expert

Fast track your journey from unknown to a recognised expert and thought leader! Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Accelerate your personal brand with the Unknown To Expert Acceleration Pack, packed with media lists, blogger lists, blog posts and media releases formats which have generated millions of dollars in coverage, more than 73 templates and so much more. 

fute book