Media coverage is essential for the success of any personal brand development and business growth (we know because we have done it for ourselves and our clients!)
* It can help you secure fundraising for a start-up
* It can increase sales of your book
* It can position you as an expert and leader in your field
* It can lead to direct sales and new business opportunities.
Best all of, getting into the media is completely FREE. You don’t need to pay for Adwords, you don’t need a Facebook paid campaign…you just need to come up with newsworthy ideas and pitch them to journalists.
Sounds simple? Once you unlock the secrets to media success it is!
Accelerated 3 month program
Our 3 month one-on-one accelerated coaching program that is designed for people who are really serious about building a successful PR and media strategy for themselves and their business.
Learn effective PR strategy including writing media releases and media pitches that get results, how to approach journalists, how to write articles and case studies for the media as well as clever online tactics.
What you will learn
This PR and media coaching covers:
The elements of a typical PR strategy
How to determine your target audiences
How to come up with story ideas that journalists love
How to structure media releases and media pitches and what you must include
How to deal with journalists and media interviews
The secret to article writing that editors will publish every time.
How to approach bloggers as part of your PR strategy.
Created specifically for you
One-on-one and tailored specifically to your individual needs and business. You’ll discover the secrets to getting amazing publicity that you can use for your own business.
Before we work with you we send you a questionnare and develop a learning program. Everyone is different.
Each time we meet with you will be set a homework task which you will need to complete before the next session. These tasks will relate directly to the program we have designed for you. Remember, you only get out what you put in.
We don't set a program and then leave you. We support you every step of the way.
Best of all, you will get personal feedback on your media ideas, media releases and media pitches BEFORE you send them to journalist, so you’ll have a much better chance of achieving success.
As our coaching/mentoring is so tailoured and hands-on, we only work with a limited number of people at any given time.
If you’re serious about transforming your PR and media strategy for your business, you’ve come to the right place – we love working with dedicated people that want to get amazing media coverage.
However, we only coach and mentor a select number of people at a time.
Need help with a specific issue? Want to talk through your PR strategy with an expert? Need to nut out your personal brand?
Book the Spotlight Mentoring/Coaching with Catriona Pollard which is personalised one-on-one mentoring where you can get advice on all aspects of moving from Unknown To Expert, including media, public relations, marketing and social media. You get 3 one hour sessions at AUD $395 (inc GST) per hour via Skype.
If you’re really serious about getting amazing media coverage for yourself and your business, and you’re ready to do the work to uncover your stories and attract amazing new opportunities, this PR and media coaching is what you need.
Catriona and her team will help you build your results driven PR and media strategy under their personal guidance – so you can achieve your dreams.
Click the button below and get in touch with us.
You deserve to stand out from the crowd. You have experience and expertise that should be shared because others will benefit from it. The world needs to hear what you have to say.
We truly believe this program can help you do just that.