Social Media

How to build an online profile that leads to new opportunities

What’s the first thing you do when you meet someone new? You search for them online. You may look at their LinkedIn profile, their company website, blog and maybe even their Facebook profile and Twitter account.

A quick online search of someone can tell you a lot of information and savvy business professionals and entrepreneurs [...]

How to get seen and interviewed by journalists [Podcast]

I was recently interviewed for the Flying Solo podcast on the topic of how to get seen and interviewed by journalists.

You can listen to the audio above, or read the transcript below.

Here's a summary of the main points I covered:

How to get seen by the media

Every entrepreneur has a story – you need to [...]

The Startup Sessions: Building your reputation, your credibility and your profile [Podcast]

I was recently interviewed by Michael Knouse of The Startup Sessions Podcast.

This was a great interview where we spoke about my new book, From Unknown To Expert, and a wide range of topics related to PR, social media and how to build your profile.

The show highlights included:

What it means to step fully into your power [...]

How to create awesome visuals to promote your book

It’s likely you’ve noticed how popular visuals are becoming on social media. People love to comment, like and share beautiful images across many of the social channels.

When my book From Unknown To Expert was published, I knew I wanted to have a powerful visual strategy to promote it and help more people engage with [...]

5 Lessons I learned from creating a video a day for a month

Last month I decided to challenge myself and move out of my comfort zone and participate in the #Vidtember video challenge. #Vidtember was started by the online entrepreneur Chris Ducker and he challenged his tribe to create 30 videos in 30 days.

I knew I had a huge block around doing video, because every time [...]

Problogger 2014: Cocktails, magic and raving fans

The Problogger conference keeps getting better and ... bigger each year. Here is my perspective of a few of the presentations from Problogger 2014.

Pat Flynn – How to Convert Your Casual Readers into a Thriving Community of Raving Fans

The element I loved about Pat Flyn’s presentation was that he simply embodied personal branding. He [...]

How to build a powerful LinkedIn profile

Gone are the days when LinkedIn was just an online resume site. Now there are so many features budding experts and thought leaders can use to build up profile and reputation, which will lead to more customers and clients. Here are some tips on how to use LinkedIn to build your thought leadership.

Update [...]

Tutorial: How to use content on your LinkedIn profile to increase your expert status

LinkedIn is a powerful network of professionals where you can showcase your expertise and let the world know about your work, projects and professional passions. One of the best ways to do this is through embedding content on your LinkedIn profile.

In May 2013, LinkedIn created LinkedIn Professional Portfolios so you can visually showcase your professional story on [...]

Lessons from the launch of From Unknown to Expert: The importance of celebrating milestones

A few months ago I caught up with my friend, bestselling author, Andrew Griffiths when he was visiting Sydney. We talked about my book, From Unknown To Expert and he suggested I have a party to celebrate the launch of the book.

As he said: “I think you should mark a line in the sand. [...]

Personal branding is the new marketing. Are you onboard?

It can be hard to get ahead in today’s competitive business environment, but one way to go from unknown to expert and stand out from the crowd is showcasing what makes you unique.

That’s where personal branding comes into the picture. Branding is the art of standing out; a set of characteristics, values or qualities [...]