Social Media

How your bricks and mortar store can benefit from creating an online presence [Podcast]

Recently I was interviewed by Cara Waters from the Bold Business podcast. During this interview I share some of my tips and tricks on making your bricks and mortar store an online business success.

After listening in on part 1 of the podcast with Steven Lewin, owner of Urban Attitude, I timed in and gave [...]

Stop thinking about it, stop dreaming, seriously just go and do it [podcast]

I was recently interviewed by Neil Ball for The Entrepreneur Way podcast. In this interview, I spoke about my entrepreneurial journey, the secret to success, my business, CP Communications, and how PR and social media can elevate businesses.

I shared how business leaders can go from unknown to recognised expert and how the power of [...]

Tapping into online influencers so they can share the love

Online influencers are awesome. Why? Because they have massive communities that you can tap into if you’re clever and the real deal.

By all means create your own community but while you are doing that think about the online influencers who speak to the same audience as you and have already built up an online [...]

Focusing on content and connections in LinkedIn

I have done a bunch of training and speaking about LinkedIn recently and I have noticed two things that keep coming up – content and connections. While it’s great to work on things like your summary and profile, I do think the most critical elements are content and connections.

Think about it... associating your personal [...]

Stay in control of your social media accounts

For business owners, social media can get so overwhelming. Notifications, messages, comments. Every day of the week. An endless cycle and it can all just get too much.

With so many different channels, it can be like an avalanche of content and it can seem impossible to stay on top of it all.

But it doesn’t [...]

5 steps to become a social media rock star in 2016

Social media changes so much. One month your LinkedIn profile is getting heaps of views, the next, it’s crickets. Not to mention, it seems like Facebook changes its algorithms every second day.

To get the most out of social media you need to stay on top of it, and now is a great time to [...]

How to tell your stories using Instagram

I love taking photos, particularly of sunsets, sunrises and my art. And what’s a photo if it isn’t shared? That’s why I love Instagram.

A few years ago I was walking through Rome wishing I knew which art galleries the locals love. Then I remembered I had an Insta friend who lived in Rome.

I took [...]

How imagery can help your personal brand go viral

I just love marrying a thought or insight with an image...and if you follow me you can see I share one nearly every day.

I have a very specific idea about how I want people to feel about me when they look at my imagery, and this strategy has worked. It’s gained lots of traction [...]

Why you can’t call customers names on your Facebook page

I have done several media interviews recently were journalists have wanted my comments on specific business owners and their behaviour on their business Facebook pages.

I’m not kidding, but one was about an owner who ranted at a customer on their Facebook page calling them something I can’t mention! The customer complained in private message, [...]

How to get interviewed on TV


Some of the best media opportunities come from reading the news, and staying on top of current affairs.

This was certainly the case this week when I appeared on CNBC Asia Squawk Box to talk about Australian CEOs failing to embrace LinkedIn and Twitter, and why this is a missed opportunity to not only engage [...]