Is all publicity good publicity? Woolies and Michelle Bridges shows us it’s not

We’ve all heard that any publicity is good publicity. I do not agree, and maybe Woolworths and Michelle Bridges would agree with that as well.

Unless you’ve been stuck under a rock (our out in your vegetable garden), Woolworths recently released a series of videos featuring personal trainer Michelle Bridges pushing her frozen food range. [...]

Is PR still relevant? [Podcast]

Recently I was interviewed by James Schramko from where I shared my tips and strategies on how to use PR to increase visibility and reputation for businesses.

Click on the player below to listen to the podcast.

This was a great interview that focused on the importance of implementing social media and PR for businesses in [...]

4 tips to become an industry influencer

While you may think that being an influencer is something only high profile people can be, it’s not the case. We can all be influencers.

An influencer is someone who is regarded as being in-the-know; someone who others in their industry look to for advice, knowledge and opinions. It’s not about being famous, or the [...]

When giving a referral can ruin your reputation

How many times a day do you recommend an experience, service or person? I know I recommend my experiences all the time – whether it’s a movie, a new cafe or a service such as a copywriter.

Have you ever thought about how that recommendation or referral influences how you are perceived? Think about it. [...]