By Catriona Pollard

3 tips for rocking your elevator statement

Ever get stuck when asked what you do? Recently I had a journalist email us to let us know that an interview we had set up for him was a disaster. He said the interviewee couldn’t articulately describe what his company did.

The journalist had to interpret the responses, and it resulted in incorrect information [...]

Facing your fear of public speaking [podcast]

I was recently interviewed by Tegan Mathews for the Fearless Females show. In this interview, I talked about when I realised how much my fear of public speaking was costing me and the steps I did to overcome it.

As I discussed with Tegan, from a young age I have always been afraid of being [...]

Podcasters want to interview you

On Monday night, I was interviewed by a UK podcaster and at the end of the conversation he asked if I knew any other entrepreneurs he could interview. Um…yes!

Podcasts are such a great avenue to move from unknown to recognised expert. And do you know what is fantastic about podcasters? They need content, all [...]

How to transition from an unknown to expert in your business (podcast)

I was recently interviewed by Nicole Holland for the Business Building Rockstar show on how to transition from an unknown to expert in your business.

In this interview, I share my history as a public relations practitioner, how I overcame personal and societal pressures, as well as my self-growth and ability to understand that it’s [...]

4 reasons why you need to slow down and play more

I was interviewed by the Sydney Morning Herald about why adults need to make time to play. I’m a big believer in play and it’s certainly helped in creating more innovation, engagement and joy for me both personally and professionally.

(And no, the journalist didn’t wake up this morning and think I might interview Catriona [...]

My personal story, PR and sculptural basketry (interview)

I was recently interviewed by Natascha Moy for the show The Dialogue on Eastside Radio. In this interview, I discuss my life story, what I do in public relations, and my passion for the art form of sculptural basketry.

I share how my personal journey in the public relations industry began, and how the industry has [...]

Do we really need to live with passion and purpose?

There is so much written and shared about how we have to live and strive for passion and purpose, and I don’t necessarily agree. I see passion and purpose as ways of informing our lives.

I think we can live adequate, happy lives just hanging out. Doing what we do each day. And I think [...]

How to go from Unknown to Expert [podcast]

In a recent interview with Caroline Kennedy for the podcast The Honest CEO, I discussed where it all began and how to go from unknown to expert.

In this podcast, I share where and how my personal and professional journey began. This involved sharing how I overcame my fears and self-doubt and how I put [...]

My favourite podcast interviews

I love doing podcasts. Not my own…but being interviewed on other people’s podcasts. I find them super easy to do. I don’t need to do too much prep, put on makeup, or even leave my office. That’s a win, win, win!

And do you know what is fantastic about podcasters? They need content, all the [...]

Signs, jetlag and celebrating 15 years in business

Sometimes you get signs. You know what I mean. You’re thinking of someone and they call, or decide to catch the train to work to find out later you missed massive traffic jams.

This happens to me too. I was thinking about treating myself to a safari to celebrate 15 years in business. (Yes. 15 [...]