I was recently interviewed by Nicole Holland for the Business Building Rockstar show on how to transition from an unknown to expert in your business.

In this interview, I share my history as a public relations practitioner, how I overcame personal and societal pressures, as well as my self-growth and ability to understand that it’s okay to put yourself in the spotlight.

I discuss my personal journey in the public relations industry, how my own personal maturity has impacted my understanding of not only the industry but myself overtime. In the podcast I share my previous experience as public relations consultant, and how I used this experience to become a recognised expert in the PR field.

As I discussed with Nicole, becoming an entrepreneur and starting your own business can be intimidating as you step into the unknown. In the interview, I talk about my own business journey and how I got to where I am today.

I also spoke about the importance of storytelling, authenticity and truth. Stories that embody these aspects will resonate with people more deeply; enabling you to create moments and spaces for emotional connections with your audience.

Listen to the interview below.


The interview highlights include:

  • My history as a public relations practitioner
  • My inability to conform to a corporate role
  • The fear associated when you step into the unknown
  • Spreading my own knowledge through building my own personal spotlight
  • Embracing saying yes and abstaining from saying no
  • Your self-worth is not determined by your business’ success
  • Magic happens when you stand in your truth

I hope you enjoy the podcast and share your thoughts and comments below.






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Catriona Pollard
From Unknown To Expert
CP Communications

Fast track your journey from unknown to a recognised expert and thought leader! Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Accelerate your personal brand with the Unknown To Expert Acceleration Pack, packed with media lists, blogger lists, blog posts and media releases formats which have generated millions of dollars in coverage, more than 73 templates and so much more.  

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