I love sharing my stories with people and I recently did just that when I was interviewed by Phil Morgan on the Positive Phil Show. On the podcast, I spoke about my passion for public relations (PR) and social media, the importance of personal branding and how to stand out against competitors on and offline.

Phil asked me why I loved my job and it was easy to answer. The ability to give people the tools to help them grow their careers and businesses motivates me every day. Having a passion for your business is paramount and it must be deeper than just making money, people will not want to help you if you are money hungry.

Another topic I spoke about with Phil was how your ambition reflects on your personal brand. Your personal brand will play a great part in your business’ success.

Well respected and trusted personal brands are more likely to be referred and recommended, this is important as people buy from people. People will respond positively if you are genuine, and are having a positive influence on their lives and businesses.

To listen to the full interview, click the here.




The podcast highlights include:

  • My passion for public relations and social media
  • The difference between marketing yourself and becoming a recognised expert
  • The importance of personal branding and the impact this has on your business
  • How to cut through noise on the internet and make sure your message is heard
  • Being efficient and productive with valuable time

Enjoy the podcast.






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Catriona Pollard
From Unknown To Expert
CP Communications

Fast track your journey from unknown to a recognised expert and thought leader! Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Accelerate your personal brand with the Unknown To Expert Acceleration Pack, packed with media lists, blogger lists, blog posts and media releases formats which have generated millions of dollars in coverage, more than 73 templates and so much more.  

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