I love doing podcasts. Not my own…but being interviewed on other people’s podcasts. I find them super easy to do. I don’t need to do too much prep, put on makeup, or even leave my office. That’s a win, win, win!

And do you know what is fantastic about podcasters? They need content, all the time. If their show is weekly, they have to find somebody to interview every single week. And you can be that person.

The trick is you need a hook. Just like pitching to the media you have to show them you are an expert, that you have an interesting story to tell and you have great content to share.

I’ve loved every interview, but here are some of my favourite podcast interviews so far:

Inspiring Greatness with Shelley Rodgers – I tell my entrepreneur story, share thoughts on business and how to aspire to live a great life.

Business Addicts with Loren Bartley and Fiona Redding – I loved that they researched me and watched my TEDx talk before the interview. It resulted in a deep discussion about moving from unknown to expert.

Introvert Entrepreneur with Beth Buelow – I love how niche this podcast is – it knows what it’s about! I talk about the challenges I face as an introvert, how I realised that I was the only one holding myself back and that I was completely capable of introducing others to my vision.

Unclassified Woman with Michelle McGrath – So this gets pretty personal, but it’s such an important topic so I was willing to share honestly about my life without children and how you are responsible for finding joy and beauty in your own life.

There are so many more great podcast interviews which you can listen to here.






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Catriona Pollard

From Unknown To Expert
CP Communications

P.S. Learn how to find and pitch to podcasters here.

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