I was recently interviewed by Neil Ball for The Entrepreneur Way podcast. In this interview, I spoke about my entrepreneurial journey, the secret to success, my business, CP Communications, and how PR and social media can elevate businesses.

I shared how business leaders can go from unknown to recognised expert and how the power of PR and social media can help build profile and reputation for you and your business.

I also discuss what drives my passion for helping business leaders  and entrepreneurs build their reputation and become recognised experts in their fields; my hobbies and passions outside of my job; and the difficulties I had to overcome when establishing my business.

Listen to the interview below.


The podcast highlights include:

  • The power of social media and PR combined
  • What I enjoy the most about my career
  • The difficulties I encountered when starting my entrepreneurial journey
  • Being an introvert in my field
  • I share some tips for people who has yet to take their first step in their entrepreneurial journey.

I hope you enjoy the podcast.






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Catriona Pollard
From Unknown To Expert
CP Communications

Fast track your journey from unknown to a recognised expert and thought leader! Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Accelerate your personal brand with the Unknown To Expert Acceleration Pack, packed with media lists, blogger lists, blog posts and media releases formats which have generated millions of dollars in coverage, more than 73 templates and so much more.  

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