Social media changes so much. One month your LinkedIn profile is getting heaps of views, the next, it’s crickets. Not to mention, it seems like Facebook changes its algorithms every second day.

To get the most out of social media you need to stay on top of it, and now is a great time to revisit your overall strategy and set some new objectives for the year.

Here are five steps to become a social media rock star in 2016.

1. Revise existing or develop a new social media strategy

The start of a new year is the perfect time to revisit your social media strategy, or to start one if you don’t have one.

The first step is setting some objectives. What is it you want to achieve on social media this year? Also, think about who you want to reach this year. Does your target audience need tweaking?

2. Develop a content plan

I don’t know what I’d do without my content plan. Think about not just what content you’re going to post, but also when and to what channel/audience.

3. Create great imagery that can be posted

You know I love imagery on social media – they are just as powerful as words! Create some fresh imagery for social media so you have a library of images you can easily use.

4. Investigate new social media platforms

Could 2016 be the year you try out a new platform? Maybe it’s Instagram, maybe LinkedIn, maybe SnapChat? Social media platforms evolve and audiences often migrate or try out new things so it could be time you do too.

5. Look at tools to make posting to social media easier

Social media can take up a lot of time. Plan to work smarter, not harder in 2016. Investigate some tools that can make your social media posting a lot easier -- take a look at services such as Buffer, Hootsuite or Edgar, which can make posting easier and allow you more time to concentrate on your business.

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Catriona Pollard
From Unknown To Expert
CP Communications

PS Want some amazing resources to develop your social media? The first place to go is my free ebook – Social Media Success. Also check out my articles on content planning, social media strategy and social media imagery. All yours for free, with love.

 

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