Recently I was interviewed by Caroline Kennedy for her Empowering Ambitious Women podcast. In this interview I shared my expertise on the power of building your personal brand.

I shared how I started my own business from the ground up 16 years ago, with absolutely no clients and just an idea that I wanted a different life. Seven years in I decided that I needed to build myself as an expert and step into the spotlight. I wanted to share my knowledge and experience with others and this was one way to be sure to do that.

I also spoke about how I constantly challenged myself and always asked myself ‘what’s next’. A lot of my decisions took courage and bravery which is key when building your own personal brand. Networking was also important to building my brand and business, and I wanted to leave with the people I met fully understanding who I was, what I stood for and what I did.

Building your personal brand means you own your brand and say ‘this is who I am and this is what I’m known for’. When building your brand, you will have many fears to overcome, you will have to get used to rejection, but when the ‘yes’ comes you will see that all of the work and dedication was worth it.

The podcast highlights include:

  • Stepping out of your comfort zone
  • Embracing opportunities that comes your way
  • How to overcome your fear of self-promotion
  • Importance of creating your personal brand
  • How to ask for what you want

Have a listen here

 

 

 

 

 

 

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Catriona Pollard
From Unknown To Expert
CP Communications

Fast track your journey from unknown to a recognised expert and thought leader! Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Accelerate your personal brand with the Unknown To Expert Acceleration Pack, packed with media lists, blogger lists, blog posts and media releases formats which have generated millions of dollars in coverage, more than 73 templates and so much more.

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