I was recently interviewed by Natascha Moy for the show The Dialogue on Eastside Radio. In this interview, I discuss my life story, what I do in public relations, and my passion for the art form of sculptural basketry.

I share how my personal journey in the public relations industry began, and how the industry has changed over time. This involved how I became interested in public relations, and using this experience to become a recognised expert in the PR field.

As I discussed with Natascha, becoming an entrepreneur and starting your own business can come with a unique set of challenges. In the interview I talk about my own business journey and how I got to where I am today.

I also shared how I discovered my passion for sculptural basketry through a desire to add creativity and play into my life. I found that this helped me to connect with nature and allowed my mind to open to different ideas, which helped me to perform better professionally.

Listen to the interview online here. Find the interview by scrolling down to Recent Episodes.

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The interview highlights include:

  • Where I grew up and how my childhood shaped who I am
  • The difference between good and bad PR
  • The journey from unknown to recognised expert
  • Seeing the world in a new way, through art
  • Overcoming burn out

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Catriona Pollard
From Unknown To Expert
CP Communications

Fast track your journey from unknown to a recognised expert and thought leader! Stop waiting around to be discovered. Get amazing publicity for you and your business right now.  Get your Publicity Acceleration Pack, jam packed with media lists, blogger lists, media angles and media releases which have generated millions of dollars in coverage. Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert.

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