Catriona Pollard has first-hand experience in moving from unknown to expert. She started her business with nothing in the sunroom of her rented apartment. She had to figure out how she could become a well-recognised expert in PR to drive sales for her fledgling business.
Her transformation to an international speaker, TEDx speaker, popular media commentator and leader of a highly successful Public Relations Agency has been captured in her book, From Unknown To Expert, www.unknowntoexpert.com.
From Unknown to Expert: How to use clever PR and Social Media to become a recognised expert, is a comprehensive step-by-step program for entrepreneurs and business owners to learn how to become a recognised expert and thought leader.
Catriona’s step-by-step Unknown To Expert 5 Star System has been used by thousands of people to become highly paid and sought after experts and thought leaders.
She is the founder and director of CP Communications—one of Australia’s most respected and innovative PR and social media agencies. She works with world-leading brands as well as up-and coming organisations. In 2015 Catriona was named as one of the top 50 most influential women entrepreneurs in Australia as part of the Inspiring Rare Birds
She is passionate about social media, public relations, business and bringing them all together to create real, financial success for entrepreneurs and organisations.